Where spaces become
experiences.
Custom upholstered furniture designed for the hospitality industry — backed by four decades of North American manufacturing precision.
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Custom upholstered furniture designed for the hospitality industry — backed by four decades of North American manufacturing precision.
Upholstra was created to bring the discipline and craft of North American upholstered furniture manufacturing directly to the hospitality world. Behind the brand is Sofamaster — a manufacturer with over 40 years of experience producing thousands of upholstered pieces each year from our Juárez, Mexico facility.
We are not a middleman. We design, cut, sew, and deliver — with full visibility from concept to installation. Our position as a U.S. Importer of Record means your procurement team has a single, accountable point of contact throughout every project.
Most hospitality furniture brands are importers. We are manufacturers — with our own factory, our own craftspeople, and direct control over every step of production. That difference is measurable in quality, speed, and cost.
Each piece is available in custom fabrics, COM options, and bespoke configurations to match your property's exact aesthetic and durability requirements.
Custom fabrics, COM, and dimensions available on all pieces.
Request Full Catalog →For hotel groups, management companies, and developers who need reliability at scale. We deliver contract-grade upholstery with the lead time predictability and compliance infrastructure that large procurement teams require.
For interior designers, architects, and boutique hotel operators who demand that furniture be an expression of the property's identity — not a catalog selection. We work from briefs, not SKUs.
Whether you're speccing a single boutique property or outfitting a portfolio of hotels, we'd like to hear about your project.