100% North American Made · Est. 2024
Where spaces become experiences.
Custom upholstered furniture designed for the hospitality industry — backed by four decades of North American manufacturing precision.
Who We Are
Built for hospitality.
Built for hospitality.
Backed by heritage.
Upholstra brings the discipline and craft of North American upholstered furniture manufacturing directly to the hospitality world. Behind the brand is Sofamaster — a manufacturer with over 40 years of experience producing thousands of upholstered pieces each year.
We are not a middleman. We design, cut, sew, and deliver — with full visibility from concept to delivery.
Our story →
40+
Years Manufacturing
100%
North American Made
Full
Custom Capability
Direct
From Manufacturer
Explore Upholstra
Everything you need to specify
Everything you need to specify
with confidence.
01
Why Upholstra
Manufacturers, not importers. Our own factory, full customization and a single U.S. Importer of Record.
Learn more →
02
The Collection
Sofas, sectionals and more, in custom fabrics, COM and bespoke configurations.
View collection →
03
Who We Serve
Hotel groups and developers at scale; boutique hotels and designers for one-of-a-kind projects.
See who we serve →
04
How We Work
From brief to delivery in four steps — with prototypes you approve before production.
Our process →
Let's build something great.
Whether you're speccing a single boutique property or outfitting a portfolio of hotels, we'd like to hear about your project.
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