Built for hospitality.
Backed by heritage.
Upholstra is the hospitality brand of Sofamaster, a family-owned upholstery manufacturer in Ciudad Juárez, Mexico since 1985.
Who We Are
Upholstra was created to bring the discipline and craft of North American upholstered furniture manufacturing directly to the hospitality world. Behind the brand is Sofamaster — a manufacturer with over 40 years of experience producing thousands of upholstered pieces each year from our Juárez, Mexico facility.
We are not a middleman. We design, cut, sew, and deliver — with full visibility from concept to delivery. Our position as a U.S. Importer of Record means your procurement team has a single, accountable point of contact throughout every project.
Est. 2024
Manufacturing since
1985
From a five-person workshop
to Upholstra.
1985
Founded in Juárez
Sofamaster opens with 5 employees.
1994
Into the U.S. market
Sofamaster starts supplying U.S. retailers.
2024
Upholstra launches
A dedicated brand for hospitality.
2025
Hospitality line
The contract-grade line goes to market.
40+
Years of Manufacturing
200
Employees
150,000+
Sq Ft Factory in Juárez
See what we can build for your property.
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